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Vevant Partners with Graffiti Artist Phetus on Mercedes-Benz Fashion Week Installation

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Vevant, the exclusive fashion website and official media sponsor of Mercedes-Benz Fashion Week, has partnered with NYC street graffiti artist Phetus to create fashion-inspired mannequin installations that will be on display throughout the week, including a Haiti-inspired mannequin that will be auctioned off at the end of the week to benefit Haitian relief.

Alongside pop culture pioneers and genre defining icons, Phetus has etched a prolific pathway as unusual and non-conforming as his street artist moniker. Vevant both recognizes and supports the artistic talent and vision of Phetus and is proud to spotlight the exciting artist to Mercedes-Benz Fashion Week attendees and the world at large.

phetus2Phetus has created original art installations for each day of the eight-day event. Every day, the Vevant Lounge in the Bryant Park Tents will feature a new and original mannequin bust, 4’ x 6’ canvas and accompanying 12? x 12? canvas in themes relating to the world of fashion and current events.

“I started out inspired just because of my excitement for fashion and style in general,” says Phetus of the chic collaboration. “Also, I’m naturally driven by a lot of the elements that are tied into these installations. Once the concept to use the mannequins was solidified, the ideas kept flowing.”

To wit: Rugged Blue. An American classic and worldwide icon of cool, there is no textile more rugged and true than denim, as seen in this stylish installation.  The Phecasso mannequin, meanwhile, pays tribute to Picasso’s cheery palette and features fashionistas as its source of inspiration. And Neg di san fe (Haitian for “People talk and don’t act”) was created in tribute to the people of Haiti, with the intention of putting art to action.

Explains Phetus, “I’d like people to take away the realization that they can do something. I’m an artist, not a Red Cross worker or a philanthropist, but I wanted to do something. We all have some talent or ability that with a little bit of thought and effort could be used to do something positive in this world.”

Phetus is also enthusiastic about the chance to partner with an equally forward-thinking web site. “I’ve found the minds behind Vevant to be a real resource in formulating and executing my artistic endeavor,” he says. “Having them along for the ride has been a good time and I hope we get to do it again soon. It’s been rewarding to take on a project of this scale and visibility.”

In the days leading up to the event, Elite Gudz also provides a live web stream documenting Phetus’ creation of these unique art pieces, which can be seen at http://www.ustream.tv/channel/elite-gudz-studio-cam3.

1 Comments For This Post

  1. All Women Stalker Says:

    I don’t care if people call this fashion… I find it really weird…and will never wear something like this


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About the editor

Jennifer Long-Levy

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Jennifer Long-Levy is the Editor-in-Chief at Beyond Beauty Basics. She has worked as a interactive marketing professional specializing in search engine marketing and optimization for more than six years. Jennifer has worked with companies large and small, and as an independent consultant. Her passion for beauty & fashion and her experience in several marketing verticals including beauty, legal, retail, online education, campus education, real estate, IT and web design services, helps her manage the exciting content at Beyond Beauty Basics keeping her readers in mind. Jennifer helps oversee the contributions of the editorial team and works on building relationships with new readers, fans, and companies. A 2010 Master in Fine Arts in Creative Writing candidate at The New School University in lower Manhattan, Jennifer also holds a dual Bachelor of Arts degree in English Literature and Creative Writing from the College of Staten Island of the City University of New York. Jennifer has published short fiction, creative nonfiction, essays, web content, and manages the editorial direction of Beyond Beauty Basics. Follow my Twitter








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