How many of you go shopping for clothes with your friends? Now how many ask your friends what they think about those new pair of shoes you just spent your paycheck on? Looks like a lot of hands are up out there. Well, it’s no mystery that many fashion brands are stepping up their game on how they engage with their fans on social networks. Fashion by itself is a social agreement, and so businesses are now reorganizing around people.

Now that Facebook is moving away from using FBML, the language previously powering customizations on Fan Pages,  brands are migrating their content with the transition to iframes, which gives developers and businesses a huge boost in the richness of web sites and applications. We are already seeing some beautiful creatives and landing pages from the fashion world that activate engagement and encourage interaction. For some fan pages, it takes a “Like”-ing before you get access to their exclusive content, but that doesn’t stop us from wanting to check out that true social experience. So here’s our Top 5 Fashion Brands that do it right when it comes to their Facebook Fan Page, showcasing some fun promotions and highlights worth sharing with our friends!

1. Victoria’s Secret

2. Lacoste

3. Michael Kors

4. Theory

5. Ann Taylor