It looks like Times Square New York City is getting a second helping of beauty with their new Sephora store location on 42nd and 7th! We’re  excited to celebrate their new second store opening on July 31, 2009.   I practically LIVE in my nearest Sephora store, trying, testing and playing with all my fave beauty brands like Lancome, Philosophy, Frederic Fekkai, Donna Karan, Bare Escentuals, and.. well I can be here for days naming all of them!  Oh and as a Sephora Beauty Insider, I’m “TOTE-ally” stopping by and picking up some new eyeshadows so I can snag a cute Sephora silver tote bag with my purchase.  Just sign up on sephora.com to be a beauty insider to get a redeemable coupon, which is how I got mine. And let us know what you always end up getting from Sephora!