Last Friday Purple Lab hosted an intimate Breast Cancer Awareness event at NYC’s members-only Norwood Club. The night was positively perfect; guests were treated to a scrumptious tea service (I love Harney and Sons tea – so classy!) and got to listen to Geralyn Lucas read passages from her amazing book: Why I Wore Lipstick: To My Mastectomy. It would be an understatement to say that Geralyn was inspiring. Her story is one that everyone should read and if you haven’t heard of it yet – go buy (or borrow) her book. Seriously.

Also, Purple Lab’s creatrix Karen Robinovitz presented one of the best products I’ve seen in years: SWAC (Sealed with a Cure) lip-gloss. Before I get into the amazing story behind this lip-gloss, lets’ talk about how great it feels to wear it. The lip-gloss goes on smooth and silky without being sticky. But don’t think its one of those non-sticky lipglosses that goes on like water and lasts about 20 minutes; this gloss stays on for hours. The color is a shimmering pale pink so you can literally wear it anytime, anywhere and it’s scented with a hint vanilla so it smells delicious.

Now to the great back-story: a portion of the proceeds from each SWAC lip-gloss sold goes to the Triple Negative Breast Cancer Foundation. “The Triple Negative what?” you ask yourself? Yeah, I had no idea what it was before last week either. Turns out it’s an extremely aggressive form of cancer that affects younger woman. Sounds like something you should be aware of right? The lip-gloss color itself is named ‘Nancy’, in honor of Nancy Block-Zenna who lost her fight with triple negative breast cancer two and a half years after her diagnosis.

Thank you Karen Robinovitz for creating such a great product with such an important cause!

For more information on triple negative breast cancer, please go to www.tnbcfoundation.org.