November, 2008 (New York, NY) – For the first time, Redken was the official presenting sponsor of the prestigious 9th Annual Latin GRAMMY® Awards Talent Gift Lounge. It was the first Latin-based event sponsored by the brand. Held from November 11-13, at the Toyota Center in Houston, celebrity attendees including, John Legend, Emilio Estefan, and Christian De La Fuente, stopped by the Redken booth to meet and receive a hair consultation with Redken haircare consultant, Kaz Amor, and pick up the newly launched Real Control collection.”It is an honor to be part of this event and meet with some of the most influential entertainment personalities in the Latin community,” says Amor. “I am thrilled to have had the opportunity to introduce these celebrities to the Real Control haircare collection – a haircare line that targets the hair type of many Latina women. Many of the attendees had already heard about it and were excited and try the products out!”

“I love Redken products,” said Latin Grammy nominated Puerto Rican singer Ednita Nazario. “I heard the Intense Renewal Mask was great!.”

Other artists were already avid users of other products and couldn’t wait to try out the new addition. “I love the products, and I use the Extreme line and Smooth Down Butter Treat,” says Puerto Rican actress, Giselle Blondet. “I’ve never tried the Real Control shampoo and conditioner, but would love to try them.” Emily Estefan, daughter of Gloria Estefan, mentioned it would be a great line for her mom to use since her hair sometimes becomes unmanageable in the hot and humid weather of Miami.

The exclusive talent gift lounge was visited by press and celebrities attending the Latin GRAMMY® Awards rehearsals as well as the actual show on November 13th. Amor gave personal consultations to everyone that passed by and even provided touch-ups for others. Each attendee also received the opportunity to visit the ultra-exclusive Warren Tricomi Los Angeles salon, owned by Amor, in West Hollywood for a blow-dry or Real Control service.