Between the packaging of the product and the uniforms of the people at the counter, I don’t know which one draws me to the counter more. This brand is relatively new to the cosmetics world with select distribution. Paul and Joe was created in 2002 by French Designer, Sophie Albou. The line was named for Sophie’s two sons. Sophie created the line to encapsulate the brand’s philosophy of ‘fun loving sophistication’.

The line is nice for someone who doesn’t like a lot of make-up but still wants to be pretty. If you’re missing Stila Cosmetics, it kind of reminds me of the same type of product.

The shadows are probably my favorite part of the line. They’re sheer and shimmery, yet they give just the right amount of pop to the eye.

I also like the emory boards (which have the design of the season on them).

Buy Paul & Joe cosmetics easily online from Sephora.com