PR Log (Press Release) – Feb 10, 2010 – Feb 10, 2010 – New York, NY Bryant Park’s Historic last hurrah is upon us and now more than ever, bloggers and online media are on the front lines.  Not only are they important to the success and coverage of Mercedes-Benz Fashion Week, they are often coveted by designers and brands.  To facilitate the collaboration of brands and online media, the Bi-Annual NYFW Media Mixer was born.  On the heels of their previous event in September, Lianne Farbes of  http://www.TheMakeupGirl.net and Paul Baranda of http://www.BeyondBeautyBasics.com are at it again, this time with the help of Secret Anti-Perspirant/Deodorant.  Farbes conceptualized the idea of a “brand sponsored” beauty tweet-up and approached her PR contacts about the idea.  After Baranda reached out to his contacts and the overwhelming response they got from the brands, they knew they were on to something.  Last season’s event was an overwhelming success with many brands asking how they could get involved before the event was even over.  This season, they have partnered with Christina Rice of Luxe Life Media as well as ZeroBased Media and have expanded the scope of the event.  Now the event is bigger and better with title sponsor Secret Anti-Perspirant/Deodorant on board the theme this season is “Fresh & Fearless” and it will be held this Saturday February 13, 2010 at the ION Studio NYC in SoHo.

In addition to the main sponsor, Farbes and Baranda have also secured other sponsors for the event including  Tarte Cosmetics, Ted Gibson Beauty, Lierac Skincare, Phyto Haircare, Suave Beauty, La Roche-Posay , PH8 , Vichy Skincare, Stila Cosmetics, Zeno, Gillette Venus, Zoya Nail Polish & Treatments are all on board as well as Candoni Wines (http://www.candoniwines.com) who will be providing the libations for the “Fresh & Fearless” cocktail being served.  Special guests include:

Leonardo Manetti, Marco Santini & Pasquale Ferrante Founders of ION Studio.  Lena Ott, Color Director at ION Studio, Ed Kavishe, Renowned Fashion Photographer & CEO of Fashion Wire Press.  Ted Gibson, Celebrity Hair Stylist of TLC’s “What Not To Wear”.  Jason Backe, Celebrity Colorist and Co-Owner of the Ted Gibson Salon.  Karen Robinovitz, Author, TV Personality and Creatrix of Purple Lab Cosmetics.  Michelle Madhok, CEO of SheFinds.com.

“The main purpose of the event is networking and camaraderie,” says Farbes.  “Paul & I are bloggers by trade, so we know what it takes to be on the front lines.”  She continues, “We wanted an event where we could catch up with all our blogger friends and at the same time network with brands and meet new bloggers face to face that we may or may not have heard of before.”

With years of experience in blogging and online media, Farbes & Baranda realized there was an opportunity to connect their social network of online voices with the best brands in the industry.  Mercedes-Benz New York Fashion Week has become a central hub for many who travel from all over the World to report from the tents. The NYFW Media Mixer has become the premiere event for new or veteran bloggers & online media that provides several opportunities, within the beauty and fashion industry; a place to meet, exchange ideas, and create relationships.

Founded in 2009, The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with the best brands in the industry.  For more info see http://www.nyfwmediamixer.com.