Categorized | Coming Attractions

Meow: MAC Announces Hello Kitty Collection

by Jennifer Long-Levy

Hello Kitty Colour Collection: MAC CosmeticsHello Kitty is a perfect fit for MAC Cosmetics, a company that always has its fingers on the pulse of pop culture. Known for modern color palettes, and fun products Lip Glass. Like me, you may have grown up with Hello Kitty. I have loved her since I got my hands on a set of stickers back in 1982. Of course, as I’ve gotten a little (just a little) older, I’ve become a bit more infatuated with MAC Cosmetics. Hello Kitty has, too – after all – she is a girl just like me! Lucky for me, I don’t have to be completely grown up now that MAC Cosmetics and Sanrio Global Consumer Products have joined forces to create a Hello Kitty color cosmetics collection.

Often assumed to be a cat, Sanrio Global Consumer Products says Hello Kitty is really a girl, albeit a girl without a mouth, so she “speaks from the heart.” With her face in more places than most celebrities, it’s about time she works with a cosmetics line!

The Hello Kitty line for MAC Cosmetics is based on a palette of pinks, but will feature other trendy Spring colors like turquoises and aquas, shades of lavender and cool greens.

It is presented in two collections: The Hello Kitty Colour Collection and the higher-end Hello Kitty Kouture Collection.

Hello Kitty Kouture Collection: MAC CosmeticsMost of the line falls into the Hello Kitty Colour Collection. This collection will contain six shades of lipstick, retailing at the normal price for MAC lipsticks at $14 and will come in shades with names like Fashion Mews and Strayin’. There will also six Lipglass (I absolutely LOVE Lipglass!) shades at $14 apiece; tinted lip conditioners in two shades for $14.50 each; black mascara at $12 each; two sades to Beauty Powder priced at $22; three nail color choices for $11 (sure to be great Spring colors); false lashes at $12 (MAC lashes are the BEST); two shades of pigment, $19.50 each; four Glitter Eye Liners for $16.50 each; and two Reflects Glitter choices – pink and blue – for $17.50 each.

There will also be two eye shadow quads at $38. The “Lucky Tom” quad will feature violet blue, brown, gold and pink-coral shadows, while “Too Dolly” will feature mint, blue-silver, pale pink and magenta shades. The line will also include glitter eyeliners that will be totally fun for dressing up and added some spice to an evening look.

The higher end of the line, the Hello Kitty Kouture, will feature two shades of Dazzleglass at $28 apiece. Each Dazzleglass comes with a silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black. Her signature bow dazzles in pink crystal. It also feature three shades of Sheer Mystery Powder. The powder, in a silver compact with an outline of Hello Kitty in white Swarovski crystals with pink crystal bow on a black background, will run you about $90.

The items in the Hello Kitty Colour line, a petite makeup bag ($22), and a medium makeup bag, $35, will be in all stores: Nordstrom, Bloomingdales, Macy’s, and all MAC stores and online at maccosmetics.com.

Additional items from the Hello Kitty line will be a plush Hello Kitty doll, $42; a coordinating purse mirror, $22; and a three-brush collection, $49.50; will EXCLUSIVELY be available for purchase at MAC stores, Nordstrom retail locations and maccosmetics.com only. A beaded bracelet for $34, and a mirrored key clip for $16 will be sold in MAC retail stores and at maccosmetics.com ONLY. A $45 tote bag, and a soft vanity kit for $55, will be sold exclusively at maccosmetics.com.

Like Hello Kitty, the collection “speaks from the heart,” and is launching just in time for Valentine’s Day! The collection is slated to arrive online at MAC’s website on Web site February 10, 2009 and will be making its retail debut in North American stores on February 12, 2009. The line is expected to arrive in stores overseas March 2009. Mark your calender, because the MAC Cosmetics Hello Kitty Collection will only be available for about eight weeks.

I can’t wait to purchase some glitter eyeliners, some new eyeshadow shades, and maybe – just maybe – I’ll get adventurous with my lip color.


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About the editor

Jennifer Long-Levy

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Jennifer Long-Levy is the Editor-in-Chief at Beyond Beauty Basics. She has worked as a interactive marketing professional specializing in search engine marketing and optimization for more than six years. Jennifer has worked with companies large and small, and as an independent consultant. Her passion for beauty & fashion and her experience in several marketing verticals including beauty, legal, retail, online education, campus education, real estate, IT and web design services, helps her manage the exciting content at Beyond Beauty Basics keeping her readers in mind. Jennifer helps oversee the contributions of the editorial team and works on building relationships with new readers, fans, and companies. A 2010 Master in Fine Arts in Creative Writing candidate at The New School University in lower Manhattan, Jennifer also holds a dual Bachelor of Arts degree in English Literature and Creative Writing from the College of Staten Island of the City University of New York. Jennifer has published short fiction, creative nonfiction, essays, web content, and manages the editorial direction of Beyond Beauty Basics. Follow my Twitter

1 Comments For This Post

  1. mac lipstick Says:

    I got my own Collection of this Hello Kitty and MAC collaboration. Very satisfied with the product and gifted this to my sister who love Hello Kitty stuff. She loves me even more now that she got them for free.

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