At least for some. Drag (Dressed, As, Girl, from Shakespearean times) where I grew up (in the rural mid-central US) consisted of the guys who dressed up for the midnight weekly show of the Rocky Horror Picture Show. The first real Drag Queen I saw was at a show in San Antonio after I left home.
As I live in the NY metro area, it seems as though drag has almost gone mainstream.

One of the best Drag Queens of our era, made it big with his/her own television shows a few years back.

Lady Bunny is also a household name in the NY area for her contribution to the yearly “Wigstock” celebration.

If you’re going to do drag, my only request is that you at least try to do it right (even if it’s only on Halloween).
Please shave off the goatee, and if you don’t want to shave your legs, wear opaque tights (I hate scag drag).

If you need help with your make-up, go to a MAC store or counter (they usually have no issues with drag, transvestites, or transgender) and have them give you what they consider an optimum look for your facial features.
Buy all the correct tools you need to do the job.
Go home (and if you’re unsure of your abilities) and take off one side of your face, reproduce that side to your satisfaction and when you’re through, take off the other side and do the same.
Voila! Girl YOU BETTER WORK~!