It’s about time we all gave drugstore brands a chance, and even my good friend “S” the luxury cosmetic brand snob has found something he loves in L’Oreal H.I.P. Shadows the other day… but I have something better….
Lash Blast Mascara by Cover Girl has hit the cosmetic scene and they have the beautiful and sophisticated Drew Barrymore as their spokeswoman. Lash Blast takes volume to the next level with a bigger brush with tons of bristles that will separate, lengthen and volumize each application. There is no clumping because the brush doesn’t dump product on the lash, it stays on the brush and as you apply you can build the volume you are looking for. This is truly the false lash look that you and every girl needs! Lash Blast will come in four colors and retail for only $7.49 a tube, this is a no-brainer! You just have to try it!

Barrymore actually served as the co-creative director for the ad campaign and she looks absolutely glamorous! Barrymore recently stated in WWD, “I love it. The product, the message, it has always said, ‘Be true to yourself,’ instead of fitting into a mold. It’s about being the best version of what you are. That’s important, especially with beauty and women.”

She also said, “Lovely, long, spidery, beautiful lashes are alluring and sexy, like a finger extending out drawing someone in.”

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