Categorized | Must Haves

Hottest Makeup Finds

by Victoria Stiles

So many makeup brands, so little time! Last month, the Makeup Show NYC 2009 was packed with information on makeup trends and products! Where does one start? With so many brands including Makeup Forever, Smashbox, Yaby, Obsessive Compulsive Cosmetics, Graftobian, FACE Atelier, to name a few, it can be overwhelming!

After two days of non-stop visiting exhibitors and talking with fellow makeup professionals, I’ve pulled a few stand-outs from the show. Check out my list for the Embryoderme Creme Vitamineehottest trend in makeup products and must-haves!

Moisturizer

Embryoderme® Crème Vitaminée (Vitamin Moisturizer)Packed with fabulous ingredients our skin craves such as shea butter and Vitamin E, the rich creamy moisturizer is perfect for prepping the skin. It also contains elastin and collagen that gives the skin a subtle look. The non-greasy formula sets well under foundation.

Foundation

Graftobian Hi-Def Crème Super Palettes
Geared towards makeup professionals working in hi-definition television, this cream foundation comes in the largest color selection for an exact match—perfect for HDTV. Applies seamlessly and is easily blendable. The Super Palettes come in Warm, Neutral, and Cool.

Makeup Forever HD Foundation
This foundation is packed with moisturizing agents that leave the skin soft and silky. Originally formulated for hi-definition television, this light foundation can be worn daily.

FACE Atelier Ultra Foundation
This light-weight foundation is silicon-based and floats over skin for a flawless finish. The skin appears luminous and is hydrated all day. Perfect for professionals to everyday wear!

GraftobianMakeup Forever HD FoundationFace Atelier Ultra Foundation

Color

Makeup Forever Flash Color Case
Wow. This palette is amazing! It’s like playing with crayons for the first time, ever! The Flash Color is grease makeup that is highly pigmented with a slight gloss-effect. You can use these colors on eyes, cheeks, lips, or body. Fun for everyday or special events!

Yaby World Of Paints Palette
Another fun find, the shadows are soft, almost creamy but not quite, blend beautifully and are packed with pigment punch! Formulated as eye shadows, you can also mix them into cream blush or lipstick shades to add a bit of shimmer to your look!

Smashbox Artificial Light Luminizing Lotion
A soft liquid highlighter perfect for popping cheekbones for everyday or photography. The lotion softens the way light hits the skin, adds radiance, and gives a smooth wrinkle-free appearance.

Smashbox O-Gloss Intuitive Lip Gloss
Searching for that perfect pink shade? With this gloss, your skin chooses the shade you should be. The O-Gloss reacts with your body’s chemistry to give you the perfect pink-lip look! This product looks beautiful in photos and natural for everyday.

Makeup Forever Flash Color CaseYaby World of Paints PaletteSmashbox Artificial Light Luminizing LotionSmashbox O-Gloss

Last..but most certainly not least!

OCC Lip TarObsessive Compulsive Cosmetics Lip Tar
The most wanted product at The Makeup Show, this product is high in pigment and is long wear. What makes this product so fabulous is the way it applies: It goes on easily, like a gloss, but sets to a satin finish. You can add gloss on top with, no separation, for a perfect look! Obviously a killer product for photos but Lip Tar in Grandma is perfect for a long-wear everyday coral color! Another favorite is the perfectly red scarlet NSFW! HOT!


Disclosure: Some of the products mentioned in product reviews were provided for consideration by the company or brand's marketing group. Opinions and reviews of the author are honest assessments of the products and content is not pre-approved by PR representatives or brands. Please see our disclaimer for more info.

About the editor

Victoria Stiles

Contact editor

Beauty Editor and Celebrity Makeup Artist, Victoria Stiles, is a professional makeup artist specializing in print, celebrity, television, film, and events. Based in Washington DC and working in New York City, Victoria’s credits include Glamour Magazine, Vogue Bambini, Oprah Magazine, JCK Luxury, Ladies Home Journal, Virginia Living Magazine, FW Magazine, Washingtonian Magazine, and various press for The Washington Post. Victoria’s celebrity clientele has included Star Jones, Gary Sinise, Jordin Sparks, and Olivia Thirlby as well as production makeup for Cher’s Farewell Tour and Missy Elliott. As part of Beyond Beauty Basics, Victoria looks forward to sharing the latest trend in makeup, hair, skin care, and style straight from the celebrity red carpet, runway, and her experience in makeup for fashion and commercial publications.

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