Pantene has partnered with the Entertainment Industry Foundation’s Women’s Cancer Research Fund and they now have Hilary Swank on board to represent the Pantene Beautiful Lengths charity campaign.

Hilary commented in WWD on this past week stating, “I have lost multiple family members to cancer and witnessed their struggle first hand. I’ve never heard of anything quite like Pantene Beautiful Lengths, and I’m proud to be asked to promote the goals of such a unique and heartfelt program.” (Hilary Swank, right, during production of Pantene public service announcement)

The Academy Award Winner will be appearing in print and public service announcements to raise awareness for the charity to get the public more involved in donating their hair, as well as actually growing her own hair and donating it. All the wigs made are by Pantene partner HairUWear. Swank plans to cut her hair later this year in an event that will be public in hopes of generating more of us to do the same. She may even have a family member do the cutting, that’s the rumor.

Pantene launched the Pantene Beautiful Lengths campaign in 2006 with Diane Lane and more than 17000 ponytails were donated resulting in 2000 free human hair wigs! This was such a success that Pantene has kept going strong with their way of making a difference. Pantene’s goal is to raise one million inches of hair, and with your help, I know they can do it.

If you want to go for a cute new summer do, and get rid of those long locks for charity, visit Pantene.com for more info and you to can help a woman or a man in need of an extra special wig to get them through one of the toughest times of their lives.