www.esteelauder.com
Get to know our models – Gwyneth, Elizabeth, Carolyn and Hilary

Starting now, you can bring Estée Lauder’s iconic spokesmodels – Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda – into your home! They are all featured on the new www.esteelauder.com website.

From personal profiles, their current beauty must-haves and behind-the-scenes images, take an inside look at each model from Estée Lauder advertising shoots. You can also learn exactly what makeup looks they are wearing in the ads and get tips on how to apply the products at home to replicate the look.

And with a new layout and enhanced features, such as interactive diagnostic tools, step-by-step instruction videos and helpful tips from the pros, Estée Lauder is taking the guesswork out of shopping online, making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle.

Estée Lauder is bringing a new level of service and expertise to consumers’ fingertips. The newly redesigned website has been transformed to bring the exceptional service experience that consumers’ have come to expect at Estée Lauder’s counters to the web.

“These new online tools help us to provide the consumer with a seamless experience from the website to the counter,” said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estée Lauder. “Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, she is able to get the information and support she needs to make the best choices.”

New features available on the Estée Lauder website include:

• New Layout – New intuitive product groupings make it easier for consumers to find the products they are looking for, while detailed product information, enhanced product images and application/use tips help to simplify the product selection process.
• Skincare Finder – Mrs. Estée Lauder often said “it is important to take care of your skin. It is the only one you’ll have.” Now with just a few quick clicks of the mouse, Estée Lauder has made finding an appropriate skincare regimen easy with its new Skincare Finder interactive diagnostic tool. Using a step-by-step series of questions to analyze individual skincare concerns, the Skincare Finder recommends a tailored skincare regimen to address those concerns. Additionally, customers can find links to expert tips for creating and maintaining great skin.
• Foundation Finder – When it comes to shopping for makeup online, selecting the right foundation can sometimes be a challenge. The new, interactive iMatch™ Foundation Finder helps customers find their ideal match through a series of simple steps that assess their skin’s intensity, undertone and type, as well as individual coverage preference. Once the right shade is identified, the site also provides application tips from the pros, making it possible to achieve a flawless face every time.
• Instructional Videos – Step-by-step instructional videos have been added to the site to help make it easy for customers to create different makeup looks for everyday. Estée Lauder beauty advisors educate viewers with tips and tricks for creating a flawless face, such as smoky eyes, sculpted cheeks, classic lips and more.

In addition to these useful tools, consumers can access Estée Lauder’s award-winning customer service via phone, e-mail or live chat, giving them the opportunity to communicate in real-time with an Estée Lauder beauty advisor for personalized service and recommendations – just as they would at any Estée Lauder Counter.

Experience the new www.esteelauder.com today!