by Jennifer Long-Levy
Estée Lauder has announced its decision to close the Prescriptives brand on January 31, 2010. After January 2010, Prescriptives products will cease to be produced, but products will remain for sale in stores and online until stock runs out. It’s a good idea to stock up on some of your favorite products!
The message sent to Estée Lauder employees said that, “After a thorough analysis of the Prescriptives brand, we have concluded that the brand’s long term business model is no longer viable in the current market environment. We believe that this decision will allow The Estée Lauder Companies to redirect and more sharply focus our resources to key strategic imperatives where we see the highest growth potential for our Company.”
There is a tiny but of good news, we’ve just learned that the Prescriptives fragrance Calyx will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1, 2010.
It’s the end of an era. Prescriptives: we’re really going to miss you.
Disclosure: Some of the products mentioned in product reviews were provided for consideration by the company or brand's marketing group. Opinions and reviews of the author are honest assessments of the products and content is not pre-approved by PR representatives or brands. Please see our disclaimer for more info.
Contact editor
Jennifer Long-Levy is the Editor-in-Chief at Beyond Beauty Basics. She has worked as a interactive marketing professional specializing in search engine marketing and optimization for more than six years. Jennifer has worked with companies large and small, and as an independent consultant. Her passion for beauty & fashion and her experience in several marketing verticals including beauty, legal, retail, online education, campus education, real estate, IT and web design services, helps her manage the exciting content at Beyond Beauty Basics keeping her readers in mind. Jennifer helps oversee the contributions of the editorial team and works on building relationships with new readers, fans, and companies. A 2010 Master in Fine Arts in Creative Writing candidate at The New School University in lower Manhattan, Jennifer also holds a dual Bachelor of Arts degree in English Literature and Creative Writing from the College of Staten Island of the City University of New York. Jennifer has published short fiction, creative nonfiction, essays, web content, and manages the editorial direction of Beyond Beauty Basics. Follow my
Twitter
Want more on beauty, fashion and style? Click to Subscribe!
September 30th, 2009 at 8:08 pm
Surprising. They seemed to occupy a niche without any real competition.