To support the release of “Tangled,” Walt Disney Animation Studios’ 50th full-length animated feature in theaters November 24, 2010, the world’s leading hair care brand is celebrating the iconic mane of golden-haired Rapunzel to raise awareness of its Pantene Beautiful Lengths campaign.

“Pantene is a brand that celebrates strong, healthy, beautiful hair, so working with Disney on ‘Tangled,’ a film featuring an empowered, iconic character that’s known for her long and strong tresses, was a natural choice for us. We’re thrilled with the Pantene-Disney collaboration as we both have huge passion for spreading the message about the Pantene Beautiful Lengths campaign.”

—Julie Marchant-Houle, Pantene’s North American Marketing Director

Rapunzel’s 70 feet of hair serves as inspiration for Pantene by inspiring families to give back, and teaching children the value of supporting a cause for social good.