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Cosmetic Sales Associate Guide: 5 Ways to Approach Customers

by Paul Baranda

(cue the Jaws soundtrack)…dun dun dun dun DUN DUN!

jaws.jpg

I am simply amazed at the number of customers who are strolling through the stores that will actually sit down in someone’s cosmetic chair (that they don’t know) and either have their make-up done or let someone do a mini facial on them (in the aisle).

I personally find walking through Cosmetic departments in large stores a bit frightening. Exactly how many people in one department can approach a customer (even when they see that the person has already been approached by 20 other people 10 feet away from them) without feeling as if they’ve gone (way) past (the guise of) being helpful or offering a customer service.

I realize that everyone has a goal to meet and that commission sales people must eat, but at what cost to the customer?

To ALL the sales people out there that may be reading:

  1. Be polite… say please
  2. Don’t pull me (physically) from the aisle and place me in your chair
  3. Ask if it’s okay for you to put something on my face before you actually do it
  4. If you’re doing make-up, please make sure that the brushes are clean and the lipstick has been disinfected with alcohol
  5. Thank me for shopping with you. I could easily be shopping somewhere else!

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About the editor

Paul Baranda

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Founder & Executive Editor of Beyond Beauty Basics

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