www.esteelauder.com
Get to know our models – Gwyneth, Elizabeth, Carolyn and Hilary

Starting now, you can bring Estée Lauder’s iconic spokesmodels – Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda – into your home! They are all featured on the new www.esteelauder.com website.

From personal profiles, their current beauty must-haves and behind-the-scenes images, take an inside look at each model from Estée Lauder advertising shoots. You can also learn exactly what makeup looks they are wearing in the ads and get tips on how to apply the products at home to replicate the look.

And with a new layout and enhanced features, such as interactive diagnostic tools, step-by-step instruction videos and helpful tips from the pros, Estée Lauder is taking the guesswork out of shopping online, making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle.

Estée Lauder is bringing a new level of service and expertise to consumers’ fingertips. The newly redesigned website has been transformed to bring the exceptional service experience that consumers’ have come to expect at Estée Lauder’s counters to the web.

“These new online tools help us to provide the consumer with a seamless experience from the website to the counter,” said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estée Lauder. “Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, she is able to get the information and support she needs to make the best choices.”

New features available on the Estée Lauder website include:

• New Layout – New intuitive product groupings make it easier for consumers to find the products they are looking for, while detailed product information, enhanced product images and application/use tips help to simplify the product selection process.
• Skincare Finder - Mrs. Estée Lauder often said “it is important to take care of your skin. It is the only one you’ll have.” Now with just a few quick clicks of the mouse, Estée Lauder has made finding an appropriate skincare regimen easy with its new Skincare Finder interactive diagnostic tool. Using a step-by-step series of questions to analyze individual skincare concerns, the Skincare Finder recommends a tailored skincare regimen to address those concerns. Additionally, customers can find links to expert tips for creating and maintaining great skin.
• Foundation Finder - When it comes to shopping for makeup online, selecting the right foundation can sometimes be a challenge. The new, interactive iMatch™ Foundation Finder helps customers find their ideal match through a series of simple steps that assess their skin’s intensity, undertone and type, as well as individual coverage preference. Once the right shade is identified, the site also provides application tips from the pros, making it possible to achieve a flawless face every time.
• Instructional Videos – Step-by-step instructional videos have been added to the site to help make it easy for customers to create different makeup looks for everyday. Estée Lauder beauty advisors educate viewers with tips and tricks for creating a flawless face, such as smoky eyes, sculpted cheeks, classic lips and more.

In addition to these useful tools, consumers can access Estée Lauder’s award-winning customer service via phone, e-mail or live chat, giving them the opportunity to communicate in real-time with an Estée Lauder beauty advisor for personalized service and recommendations – just as they would at any Estée Lauder Counter.

Experience the new www.esteelauder.com today!

Popularity: 2%

October is National Breast Cancer Awareness Month, and Beyond Beauty Basics and the Total Beauty blog community are hosting a month-long initiative that integrates breast cancer awareness, fundraising to benefit the Breast Cancer Research Fund and beauty giveaways to engage women in the quest for the cure.

To put the impact of breast cancer into perspective, one woman is diagnosed with it every three minutes. That’s 175,200 a year.

Total Beauty, Total Cure is dedicated to increasing awareness about the importance of prevention, early detection, and educating women and girls about breast cancer. Arming ourselves with knowledge and resources about the risks, prevention, and impact of breast cancer brings us closer to finding the cure.This unique collaboration of beauty bloggers, beauty brands and Total Beauty is one to show a united voice of strength and hope that, someday soon, we will close in on a cure.

Become a friend of our Total Beauty, Total Cure pages on Myspace and Facebook to be entered into a drawing to win some cool prizes!

Beyond Beauty Basics is kicking off National Breast Cancer Awareness Month with a contest sponsored by L’Oreal.  L’Oreal is a leading total beauty care brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.  And we are happy to have a beauty-filled giveaway of L’Oreal skincare and makeup (value of $260):

• Skin Genesis Daily Treatment Concentrate
• Moisturizer
• Treatment Serum
• Deep Purifying Foaming Cream Cleanser
• Micro-Smoothing Wet Cleansing Towelettes
• Revitalift UV Daily Moisturizing Cream w/Mexoryl SX
• Bare Naturale Mineral-Enriched Mascara
• Lip Conditioner (2 shades)
• Soft Focus Mineral Finish
• All-Over Mineral Glow
• Gentle Mineral Eye Shadow
• Infallible Never-Fail Eyeliner (2 shades)
• Lipcolour (3 shades)
• Lipgloss (2 shades)

To be a part of the Beyond Beauty Basics giveaway, simply share some trivia, personal story, or information about breast cancer, which you can find on the MySpace and Facebook pages and comment here on Beyond Beauty Basics! We’ll pick a winner by the end of today, October 6, 2008. You only need a comment to win.

Contest ends Monday, October 6, 2008 11:59pm EST. One (1) lucky winner will be chosen at random. This contest is only open to U.S. residents and winners will be notified via email. One comment entry per person, trackable by IP address.

***Winner Update***

Congratulations to Jan L. of New York!

To make a donation to the Breast Cancer Research Fund, visit www.bcrfcure.org

For information, resources, and support programs, visit the American Cancer Society at www.cancer.org

Popularity: 5%

Have you ever wondered why perfume body lotions typically do not have the wear-time of their Eau de Parfum counterparts? You are not alone! Angel creator Thierry Mugler sought out the answer to this question and has come up with the solution by way of new technology – Intense Diffuse System (IDS).With the new IDS technology, Angel’s signature scent is now preserved no matter the product texture: body lotion, shower gel, hand cream; and has the same intensity as an Eau de Parfum. The Intense Diffuse System (IDS) helps delay the scents evaporation by continuously reactivating the intensity of Angel as clothes lightly rub against skin or your body heat rises.

In addition to the new technology, a new way or “art” of wearing the scent has been suggested. Angel has created three ways of wearing the dreamy scent:

1. Infuse Yourself With Angel
   • Perfuming Shower Gel
   • Perfuming Body Exfoliant

   

2. Dress Yourself With Angel
   • Perfuming Body Cream
   • Perfuming Body Lotion
   • Perfuming Body Oil

   

3. Adorn Yourself With Angel
   • Perfuming Hand Cream
   • Perfuming Hair Mist
   • Perfuming Roll-On Deodorant
   • Perfuming Deodorant Spray

   

My personal favorite technique is to “infuse” myself with Angel. I personally love beginning my day with an exhilarating shower! The very first time I used the combination of shower gel, body exfoliant, and a touch of the Angel Eau de Parfum, my crew member raved about how delicious I smelled – after 12 hours of being on-set!

Finally, the icing on the cake – Exhilarate yourself with Angel’s Eau de Parfum as it comes in a variety of packaging options to fit your personal needs. They include:

The First Star: 75ml refillable

• Nomadic Shooting Star: 25ml and 50ml refillable and non-refillable flat shooting Star
• Vertical Star: 100ml refillable
• Miniature Star: 10ml refillable

That’s not all - Mugler has completed his package of delectable delights by tying it up with a pretty bow: Ms. Naomi Watts! Mugler has enlisted the gorgeous Watts for his new high voltage Angel advertising campaign. Check out the behind the scenes of her photo shoot for Angel and the final print ad. Angel and Naomi Watts: a beautiful ending to a dreamy fragrance.

Popularity: 3%

The Luxury Organic Skincare Collection is Now Available Through Premier Online Retailer

New York, NY, September 24, 2008 — eLUXURY.COM is pleased to announce the launch of Om Aroma & Co.™, the luxury organic spa and skincare line that combines natural and organic beauty solutions with specialized science to create luxuriously rich and sophisticated products and treatments.

“I absolutely love the Om Aroma products – show me a girl who doesn’t love champagne!” exclaimed Caroline Goodman, buyer for eLUXURY.com. “Typically, there are so many fillers and chemicals in the beauty products that we use daily, so it’s great to find an organic line that really works.” Adding, “Om Aroma is a socially and environmentally conscious company and I am happy to introduce the product line to eLUXURY’s loyal, fashion customers.”

Founder Angela Jia Kim shares, “We believe in transforming the skin the organic way. So we take ultra-sensual ingredients like Caviar, Champagne, and Truffles, and fuse them with organic ingredients to create products that are naturally great for the skin and offer anti–aging results!”

Kim became inspired to create Om Aroma when, as a touring concert pianist, she developed an allergic reaction to a lotion right before a performance. Upon her return home to New York City, she began researching the ingredients on the label and learned that she was reacting to many of the chemicals in the formulas.

Passionate about organic living and no stranger to the pursuit of perfection from her musical training days, she started to experiment in her Manhattan kitchen in the hopes of creating a sophisticated cream that was free from chemicals and preservatives. After more than 1000 formulas later, Kim developed a handful of products that were an instant hit among friends and family. Soon after, realizing herself shifting these efforts from passionate hobby to serious business, she hired holistic formulators, aromatherapists, and skin care experts to help launch Om Aroma’s array of skincare products.

Less than one year later, Om Aroma was awarded four Gold Medals at the 2008 Beauty Olympics, beating out beauty industry giants; and has been recognized by Forbes, Organic Spa Magazine, iVillage, including a “Beauty Editor’s Pick” accolade by Allure.com.

About Om Aroma & Co.™

Launched in 2007, Om Aroma & Co.™ is the natural and organic luxury spa and skincare line, free of parabens, formaldehyde, mineral oil, synthetic fragrances and dyes. Om Aroma is the first company of its kind to truly connect the purest organic ingredients with the highest level of luxury.

Om Aroma’s “Sexy Green Has Arrived™” initiative is the commitment to develop the highest quality luxury beauty products while helping to improve and protect Earth’s natural resources by manufacturing non-toxic naturally-sourced beauty products that are gentle on the skin and the earth. The company with a soul is also committed to its Dollars & Scents program – which is dedicated in using only fair-trade organic shea butter in all its formulations and hires women re-entering the work force.

Today, Om Aroma can be found in five-star luxury resorts, upscale spas, salons, exclusive inns, and through its online boutique at www.omaroma.com and eLUXURY.com. To learn more about Om Aroma & co.™, please visit www.omaroma.com or call (888) 443-4885.

About eLUXURY.COM

Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children’s collections. eLUXURY boasts a prestigious brand line-up that includes Louis Vuitton, Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin Margiela. eLUXURY is owned by Moët Hennessey Louis Vuitton (LVMH), the world’s leading luxury goods group.

Popularity: 2%