Vevant, the exclusive fashion website and official media sponsor of Mercedes-Benz Fashion Week, has partnered with NYC street graffiti artist Phetus to create fashion-inspired mannequin installations that will be on display throughout the week, including a Haiti-inspired mannequin that will be auctioned off at the end of the week to benefit Haitian relief.
Alongside pop culture pioneers and genre defining icons, Phetus has etched a prolific pathway as unusual and non-conforming as his street artist moniker. Vevant both recognizes and supports the artistic talent and vision of Phetus and is proud to spotlight the exciting artist to Mercedes-Benz Fashion Week attendees and the world at large.
Phetus has created original art installations for each day of the eight-day event. Every day, the Vevant Lounge in the Bryant Park Tents will feature a new and original mannequin bust, 4’ x 6’ canvas and accompanying 12? x 12? canvas in themes relating to the world of fashion and current events.
“I started out inspired just because of my excitement for fashion and style in general,” says Phetus of the chic collaboration. “Also, I’m naturally driven by a lot of the elements that are tied into these installations. Once the concept to use the mannequins was solidified, the ideas kept flowing.”
To wit: Rugged Blue. An American classic and worldwide icon of cool, there is no textile more rugged and true than denim, as seen in this stylish installation. The Phecasso mannequin, meanwhile, pays tribute to Picasso’s cheery palette and features fashionistas as its source of inspiration. And Neg di san fe (Haitian for “People talk and don’t act”) was created in tribute to the people of Haiti, with the intention of putting art to action.
Explains Phetus, “I’d like people to take away the realization that they can do something. I’m an artist, not a Red Cross worker or a philanthropist, but I wanted to do something. We all have some talent or ability that with a little bit of thought and effort could be used to do something positive in this world.”
Phetus is also enthusiastic about the chance to partner with an equally forward-thinking web site. “I’ve found the minds behind Vevant to be a real resource in formulating and executing my artistic endeavor,” he says. “Having them along for the ride has been a good time and I hope we get to do it again soon. It’s been rewarding to take on a project of this scale and visibility.”
In the days leading up to the event, Elite Gudz also provides a live web stream documenting Phetus’ creation of these unique art pieces, which can be seen at http://www.ustream.tv/channel/elite-gudz-studio-cam3.



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