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Daily Makeover Introduces the Beauty Bloggerati

by Paul Baranda

This is a bit late but we are proud to announce that Beyond Beauty Basics now can also be found on DailyMakeover.com as part of their Beauty Bloggerati!!

Daily Makeover Enhances its Online Community with the Introduction of the Beauty Bloggerati
Daily Makeover Selects 13 of the Web’s Leading Beauty and Fashion Bloggers to Offer its Community Members Trends and Advice

Beauty Bloggerati - DailyMakeover.comNew York, NY May 13, 2009 Daily Makeover, the web’s leading beauty site that provides users access to its virtual try-on technology to create customized makeovers, today announced the addition of the Beauty Bloggerati. The Beauty Bloggerati is an elite group of beauty and fashion bloggers selected to join Daily Makeover’s team of experts to enhance its online community of four million women with a powerful combination of in-depth, beauty and fashion news for all women across all demographics.

The Beauty Bloggerati is an invitation only editorial initiative that brings together the leading beauty bloggers in the country in categories including: makeup, skincare, hairstyles, hair care, green beauty, weddings, travel beauty and mom beauty. The group of bloggers will serve as expert beauty beat reporters, enriching Daily Makeover’s in-depth beauty and fashion news with information from their area of expertise. This editorial initiative also creates a unique opportunity for advertisers to connect with millions of women, a highly desirable demographic.

“The Beauty Bloggerati will expand our beauty knowledge base, enrich the online dialogue and offer our community members the latest trends and advice from experts across the country,” said Jeannette McClennan, CEO, Daily Makeover. “This isn’t simply another beauty network. We’ve hand selected 13 beauty and fashion bloggers to join after conducting an extensive search, which included their content, traffic and online ratings from various outlets. Not only will the Daily Makeover Beauty Bloggerati enhance our members online experience, but it offers a channel for these experts to extend their exposure and stand-out in the blogosphere.”

The Beauty Bloggerati are on the pulse of beauty trends in their local areas as well as nationwide, reaching everyone from leading fashionistas to moms on the cutting edge. The addition of these trend-makers provides community members individual perspectives and opinions and expands on the beauty and fashion topics that are important to them personally and in their local community. Leading beauty bloggers selected for the Daily Makeover Beauty Bloggerati include:

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

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Sebastian and Charlotte Ronson Flaunt a Stylish Partnership

by Beyond Beauty Basics

Procter & Gamble’s Sebastian Professional and Charlotte Ronson Flaunt A Stylish Partnership

–Designer and Advertising Campaign Star Creates an Exclusive Design for the Professional Haircare Brand–

Woodland Hills, CA – Procter & Gamble Professional Care, a division of The Procter & Gamble Company (P&G) (NYSE:PG), unveiled today some substantially fashionable news for its Sebastian Professional brand involving a partnership with the line’s advertising campaign star and designer, .

Sebastian & Charlotte Ronson team upBeginning this month, Ronson appears in a multitude of glamorous looks in Sebastian Professional’s new print advertising campaign promoting the latest installment of product innovation – a new collection of shine stylers. To extend the NYC-based designer’s sensibility to fashion followers nationwide, Ronson designed an exclusive tee-shirt for Sebastian which will be available in-salons this summer as part of a special gift-with-purchase of Sebastian products.

“I am excited to share my design with Sebastian fans – the tee is very me and Trilliant is a great product,” says Charlotte Ronson.

In addition to the exclusive-for-Sebastian tee-shirt which captures the designer’s trademark feminine style, consumers will receive a trio of summer must-haves for healthy, shiny hair perfect for flaunting and flirting to the max. The limited-edition special offer, only available at salons, retails for just $47 and includes these innovative products:

  • Sebastian Professional Trilliant Thermal Protection and Shimmer Complex – This multi-faceted shine styler goes the distance with a multitude of benefits ranging from thermal protectant and shimmer complex to moisturizer, anti-frizz protectant and volumizer.
  • Sebastian Professional Light Shampoo & Conditioner:
    • Weightless Shine Shampoo For Normal to Fine Hair – Combination of three cleansing actives purify and remove build-up.
    • Weightless Shine Conditioner For Normal to Fine Hair – Balanced levels of fatty alcohols and guar-based polymers protect and provide manageability.

For more information and to find a salon near you, please visit www.sebastianprofessional.com. Or to see Charlotte Ronson behind-the-scenes and at Fashion Week, check out www.SebastianProfessional.com/Charlotte.

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Laser Cosmetica opens its Flagship Location

by Beyond Beauty Basics

Dr. Joshua Fink, Consulting PhysicianLaser Cosmetica opens its Flagship Location at 18 West 23rd Street

Laser Cosmetica is a laser hair-removal and skin-treatment center that began offering services to New York City clients in 2002. Today, the beauty provider has 10 state-of-the-art facilities in metropolitan New York, Philadelphia and Miami. This past month, Laser Cosmetica opened its flagship location in Manhattan at 18 West 23rd Street, complete with six treatment/consultation rooms and an outdoor garden.
The power behind this remarkable enterprise is its use of multiple modalities, which combine the latest laser technologies to offer the most effective, safe and painless results. With nearly a half-dozen different types of lasers on premises, Laser Cosmetica technicians customize treatment programs to fit the individual needs of each client.

The steady expansion of Laser Cosmetica locations is testament to the effectiveness of its technology. A combination of Affirm, Cutera, Isolaz and other technologies are employed for hair removal, facial photorejuvenation, and wrinkle reduction. Laser Cosmetica also specializes in skin tightening, acne therapy, cellulite reduction, and rosacea treatment, as well as chemical peels and microdermabrasion.

Treatment RoomCari Kamm, Director of Marketing- Ryan Bloch, President & Founder- Christina Han, Vogue MagazineLinda Moran Evens, Family Circle- Ryan Bloch, President & Founder- Tara Kraft, Star Magazine - Cari Kamm, Director of Marketing

All treatments are performed under medical supervision by licensed estheticians and electrologists. Laser Cosmetica’s 12-member consultation board includes physicians Dr. Alan Gold, Dr. Joshua Fink and Dr. Sam Beran. Dr. Fink is at this location three days a week for patient assessment and supervision. He also personally administers all injectibles.

To supplement its services, the Laser Cosmetica team developed Skin Cosmetica™, an advanced clinic skin-care line that offers regimens for daily use as well as pre- and post-treatment solutions.

In this era of downsizing and cutbacks, a success story is a true thing of beauty. The success of Laser Cosmetica can be attributed to its founder and president, Ryan Bloch, an entrepreneur with a law degree and a passion for technology. He personally develops each Laser Cosmetica location, and takes pride in empowering staff members to deliver the best protocols and services to clients. The company maintains a strong commitment to the community as well. Its many charitable partnerships include The Children’s Miracle Network, Learning Leaders in New York and Covenant House.

To book your appointment please call 888-458-5793.  Visit them at lasercosmetica.com

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A GUILT-FREE TREAT FOR YOUR FEET

by Paul Baranda

Bath by Bettijo CocoaMint Foot ScrubBath by Bettijo Introduces CocoaMint Fresh Foot Scrub

Phoenix, AZ – What girl can resist chocolate and pedicures? Now you can indulge in two of your favorite delights – guilt free – with Bath By Bettijo’s new CocoaMint Fresh Foot Scrub. This invigorating foot scrub combines hydrating Cocoa Butter and antibacterial Sugar to buff away dry skin leaving feet soft and smooth. Pure Peppermint Essential Oil revives aching muscles, putting a little pep in your step.

To use: Massage a handful into feet and legs using circular motion for 1-2 minutes. Rinse well. Follow-up with Bath By Bettijo’s CocoaMint Tingling Foot Cream for the ultimate indulgence. May be used 2-3 times per week.

CocoaMint Fresh Foot Scrub has a suggested retail price of $26 and will be available beginning in the fall of 2007.

To view the entire Bath By Bettijo collection, please visit www.bathbybettijo.com.Created by Bettijo B. Hirschi, Bath By Bettijo offers a comprehensive collection of natural, handmade soaps, toiletries, and other aromatherapy bath and body products. The Company’s “Go Beyond Ordinary” philosophy means that all of Bath By Bettijo’s products are designed to help you create your own personal home spa experience and enhance your body care regimen.

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