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Party Like a Rockstar… or Fashionista

by Jennifer Long

NYFWArena nightclub on 41st and 6th was the setting for the Total Beauty and AOL/StyleList.com Fashion Week kick-off party, “Fashion for Everyone,” on Thursday and Beyond Beauty Basics was there!

We arrived (fashionably late, of course) to Arena nightclub at about 8:20 PM. The Bryant Park and Times Square areas were pulsing with the excitement of Fashion Week and we were positively surrounded by Fashionistas.

After walking the RED CARPET and posing for the flashbulbs, we were inside one of the hottest Fashion Week parties. There were giant movie screens to the left and right showing fashion highlights from the last century under sparkling fuchsia lights that adorned the ceiling, a classic swinging entertainmentmedallion with a crystalline chandelier in the center, reminiscent of the history of New York City’s theater district.

Hairstylists from Ted Gibson were there, offering hot hair makeovers; suspended from the ceiling was a trapeze artist, working her limbs in and out of giant cloth ribbons; unlimited champagne and an open bar (I am a champagne girl); a dessert bar complete with chocolate fountain; and…

A sample of the new line from the up-and-coming fashion designers at Chloe and Reese!

I was so excited to check out their line. The silhouette was both feminine and chic; with clothes to wear out and clothes you can wear to the office. (Well, if your office can handle this much style!) Think ruffled plackets and satin frocks. Lace and Swiss dot blouses with sophisticated skirts. The season’s hottest colors were all present in the collection, along with your classic black, creams, and whites.

I was quick to point out that all the samples were in my size (tee hee). I got some good shots of some of the clothing on display as well as the representative from Chloe and Reese, who was decked out in a fabulous black dress from their line, paired with some great black gladiator-inspired pumps.

I cannot wait until I can find some Chloe and Reese in stores!

Ted Gibson stylistsBeyond Beauty Basics Editorial Team and Anne from JetSetGirlsPaul Baranda and Trina Poon

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We met so many other beauty bloggers and got to chat with the staff from Total Beauty. We’re still reeling from the excitement (and the RED CARPET)!

The Total Beauty and AOL/StyleList.com party was the perfect way to kick-off Fashion Week! We can’t wait to bring you more behind-the-scenes news and tips!


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Total Beauty Blogging Summit: Community of Beauty

by Paul Baranda

totalbeautylogo.jpgFinally, beauty bloggers had an opportunity to unite together at the first Total Beauty Blogging Summit which took place in Los Angeles. Members of the top beauty blogs and networks such as The Beauty Blog Network, Splendicity, B5 Media and many other fabulous beauty bloggers had the opportunity to attend this incredible summit and network through different workshops, and hear from leading experts in the beauty industry.

TotalBeauty.com, one of the top destinations for anyone who has a love for the beauty industry, partnered with Intelligent Beauty to host the most incredible and info packed summit since the beginning of beauty blogging! I personally had the oppotunity to meet the faces behind the beauty blogs that you visit daily, as well as some of the the Total Beauty brand partners: L’Oreal, Murad, IQderma, Redpoint, and Raw Natural Beauty.

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I have to take this opportunity to thank TotalBeauty.com because it is the people that I have met that inspires us here at Beyond Beauty Basics and shows us that we can make a difference in this ever changing world of beauty. TotalBeauty.com has welcomed over 120 beauty bloggers into their community and we are proud to be one of them. CEO and founder of Total Beauty, Emrah Kovacoglu, mentioned that the goal of Total Beauty is to educate and support their beauty blogger partners through “building the best beauty community on the Web”. This passion for the success of Beauty Bloggers around the globe is why we do what we do and I am so honored to be a part of this incredible network!

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We at Beyond Beauty Basics got a special sneak preview on some of the new upcoming products from Redpoint, IQderma, Dr. Hirsch’s new diet program SENSA, Lisa Hoffman Beauty, and lots of other must have new brands. Be sure to check back to learn more about what these new and innovative makeup and skincare products have to offer with one-on-one personal testimonies of efficacy and how to use them to maximize results! See you soon!

Also a special thanks to Steven Barston, photographer extraordinaire, for his amazing photos and full coverage of the entire Total Beauty event!

photos: Steven Barston for ibinc.com

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