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Brooks Brothers and St. Jude’s kick-off “Thanks and Giving” event

by Beyond Beauty Basics

Brooks Brothers and St. Jude Children’s Research Hospital kick-off the holiday season with their annual “Thanks and Giving” event

Brooks Brothers and St. Jude Children’s Research Hospital(December 4, 2008 – New York, NY) – Tonight in New York City, Brooks Brothers’ flagship at 346 Madison Avenue opened its doors to kickoff their nationwide St. Jude Children’s Research Hospital Thanks & Giving campaign.

Joining Chariman & CEO of Brooks Brothers Claudio Del Vecchio and St. Jude National Outreach Director Marlo Thomas were Gossip Girl cast members Chace Crawford, Matthew Settle and Taylor Momsen as well as Wynton Marsalis and Members of the Jazz at Lincoln Center and The Harlem Alumni Choir.

Since 2005, Brooks Brothers has partnered with St. Jude in the fight against childhood cancer. This year Brooks Brothers’ goal is to raise $1,300,000 during the 2008 Thanks & Giving campaign. Starting November 24th and continuing through January 1st, Brooks Brothers retail and factory stores nationwide will offer customers the opportunity to help St. Jude by adding a donation at the time of purchase. Additionally, Brooks Brothers has created several unique products for the campaign including a holiday candle, a Christmas ornament, and a limited edition polo shirt. The company will donate 50% of the sales of this merchandise back to St. Jude. For further information or store locations please visit http://www.brooksbrothers.com/stjude/stjude.tem

ABOUT BROOKS BROTHERS

Established in 1818, Brooks Brothers currently operates stores in the United States, Europe, Japan, Hong Kong, China, Malaysia, Singapore, Taiwan, Chile and Dubai. The company also sells its merchandise through a direct mail catalog and e-commerce site, brooksbrothers.com. Brooks Brothers was acquired in December 2001 by Retail Brand Alliance, Inc., a privately-owned company which is specialized in manufacturing, merchandising and retailing. Please visit www.brooksbrothers.com for further information and store locations.

ABOUT ST. JUDE CHILDREN’S RESEARCH HOSPITAL

St. Jude Children’s Research Hospital is the nation’s leading pediatric cancer research and treatment center and the only one that covers all of the costs of medicine and treatment. Children come to St. Jude from across the country and around the world, and St. Jude covers the cost of food, travel and lodging for the patient and a family member. Eighty-five cents of every dollar received supports the research and treatment at St. Jude. Pioneering treatments at St. Jude have driven the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, from 4 percent when the hospital opened in 1962 to 94 percent today. The research and treatment protocols developed at St. Jude are freely shared with the global scientific and medical communities. Visit www.stjude.org for further information.


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