The look for this holiday season – especially New Year’s Eve – is Blacker Than Black from Estee Lauder.  I love a smokey eye, and there is nothing sexier or more dramatic than long, black lashes.

Beautifully bold, dramatic eyes are just a wave of the wand away. Don’t be shy, make your eyes the center of attention with Estée Lauder’s new Blacker Than Black eye collection. This unique collection features six of Estée Lauder’s most popular mascara formulas each in a richer, more concentrated, more dramatic black shade for eyes that appear bigger, bolder, more dramatic!  Go for bold and dress your lashes and lids in dramatic Blacker Than Black for a rich, smolderingly smoky eye—for day, for night, for any event.

A Selection of Richly Saturated, Intensely Black Mascaras

To achieve the intense jet black color, the scientists at Estée Lauder maximized color intensity and opacity using select Carbon Black and Black Iron Oxides and putting the pigment through an ultrasonic process. The result is pure, dramatic and intense jet black in a collection of six luxurious mascaras:

Sumptuous Bold Volume Lifting Mascara™ in Bold Black turns even your sparsest lashes into daringly full, lavishly lifted lashes without the clumping, spiking or weight normally associated with volumizing mascaras.

All mascaras are Ophthalmologist-tested, safe for contact lens wearers and sensitive eyes and fragrance-free. Each uses the same great brush design as used with the original mascara.

Sultry, Smoky Eyeshadows and a Sleek, Intense Eye Pencil

Complete the look with the Blacker Than Black collection’s new Signature Eyeshadow Quad in four sultry, beautifully smoky shades that add even more to the bold look and Double Wear Stay-in-Place Eye Pencil in an intense black shade that adds luxuriant definition and complements perfectly the mascaras’ rich black hue.

The Blacker Than Black collection of mascaras is perfectly complemented by Estée Lauder’s new Signature Eye Shadow Quad in Black Smoke. This dramatic eyeshadow quad includes four beautifully rich shades to create the perfect smoky eye. The eyeshadow features a silky, microfine powder that won’t crease, gliding smoothly onto lids and blending seamlessly for a flawless look that stays-true all day. Packaged in a signature navy blue compact, this attractive compact can go anywhere for a glamorous day-to-night transformation.

Instantly frame eyes and complete the look of rich, smoky intensity with Estée Lauder’s Double Wear Stay-in-Place Eye Pencil in Onyx. This pencil’s unique lightweight, creamy formula glides on effortlessly for rich, stay-true color that sets in seconds and wears for 12 hours.

Turn heads with a sophisticated and smoldering dramatic eye look with Estée Lauder’s Blacker Than Black collection. Wear it on impulse. Wear it for fun. Wear it and get noticed! Available at Estée Lauder counters nationwide and www.esteelauder.com beginning December 2009.

• New, Limited Edition Double Wear Zero-Smudge Lengthening Mascara in Blacker Black $19.50
• New, Limited Edition Sumptuous Bold Volume Lifting Mascara™ in Bold Black $19.50
• New, Limited Edition Projectionist in Jet Black $19.50
• New, Limited Edition TurboLash in Turbo Black $32.00
• More than Mascara in More Black $19.50
• Magnascopic in Black $21.00
• New Signature Eyeshadow Quad in Black Smoke $35.00
  Double Wear Eye Pencil in Onyx $19.00

Finish the look with a natural foundation and blush, and a neutral lipstick.