by Jennifer Long-Levy
One of my favorite places for classic pieces has gotten a makeover at its SoHo, NYC location. Banana’s SoHo flagship stored just reopened this past Wednesday, November 11, 2009, after a remodel. The 18,000 square-foot store (um, drooling) was overhauled with a design that is intended to make shopping easier, and more fun.
The new plan has large sections devoted exclusively to special collections and accessories, with a circular section in the front for Banana’s limited-edition, slightly more expensive, Monogram Collection. In the back of the store you’ll find a large space that showcases their jewelry line (I could spend hours here!), right next to the classic Heritage collection. Menswear is just upstairs, with shoes, sunglasses, and tables of apparel overlooking New York City’s Broadway through expansive windows. The entire space is crowned with strings of lights that cast an ambient glow.
I’m excited to check out the new layout (and maybe some new products). It might be an occasion to plan a girls’ shopping trip and a nice lunch. I am in the market for some new shoes, you know….
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Jennifer Long-Levy is the Editor-in-Chief at Beyond Beauty Basics. She has worked as a interactive marketing professional specializing in search engine marketing and optimization for more than six years. Jennifer has worked with companies large and small, and as an independent consultant. Her passion for beauty & fashion and her experience in several marketing verticals including beauty, legal, retail, online education, campus education, real estate, IT and web design services, helps her manage the exciting content at Beyond Beauty Basics keeping her readers in mind. Jennifer helps oversee the contributions of the editorial team and works on building relationships with new readers, fans, and companies. A 2010 Master in Fine Arts in Creative Writing candidate at The New School University in lower Manhattan, Jennifer also holds a dual Bachelor of Arts degree in English Literature and Creative Writing from the College of Staten Island of the City University of New York. Jennifer has published short fiction, creative nonfiction, essays, web content, and manages the editorial direction of Beyond Beauty Basics. Follow my
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