Aveda as we all know is a leader in the beauty industry and sets the standard for environmentalism… and they have done it again!

In place of bottled water backstage, on stage, offstage, wherever, Aveda has provided liter-size non-toxic aluminum water bottles that you can reuse instead of just tossing in the trash and going for another plastic bottle.

To quote Aveda’s President Dominique Conseil, “Historically, the fashion community has been on the forefront of social change. As a creative, trend-setting force, we believe fashion can have a ripple effect on the global environmental conscience by greening their backstage presence. We are hopeful that this is the beginning of an industry wide commitment to the environment.”

Think about it, we didn’t grow up drinking bottled water right??? This is just one way you can get involved and start making a change. Go Green, everyone is!!!