Posts by emily.roitman:



  • J. Crew Teams Up With Essie

    Global nail polish brand Essie has collaborated with J. Crew on a brand-new collection of fierce summer colors. We’re excited to channel our favorite First Lady in these girlie shades, which include the cherry red “Russian Roulette,” vacay-appropriate “Punchy Pink,” perfectly peachy “Van D Go,” and coral-chic “Peach Daiquiri.” Which shade will you be sporting [...]




  • New COVERGIRL Taylor Swift

    Fresh-faced Grammy award winner Taylor Swift has just been named spokeswoman for COVERGIRL, one of America’s most trusted makeup brands. The 20-year-old songstress has just completed her first line of advertisements and joins the likes of Rihanna, Drew Barrymore, and Queen Latifah, all of whom have previously represented COVERGIRL products. Check out this behind-the-scenes snapshot [...]




  • NYC Fashion Week’s Newest Location in Lincoln Center

    By now you’ve heard that the formidable tents at Bryant Park have been folded down for the last time. On September 9th, 2010, fashion editors and bloggers alike will click-clack their Louboutins into the newly expanded Lincoln Center’s Damrosch Park. The location boasts three runway venues with updated digital resources and a fourth space for [...]





  • TweetList: Beauty Bloggers

    Who should you follow on Twitter? Beyond Beauty Basics is scouting the Twitterverse for beauty and fashion extraordinaires. Here, we’ve chosen our first 10 stylish superstars and we give you the scoop on them in 140 characters or less. All of these ladies are well-informed beauty bloggers who bring you the latest in product reviews, [...]




  • NYFW Media Mixer: Fashion Week parties aren’t just for designers and models

    The time for our New York Fashion Week Media Mixer is almost here! We’ve been working hard for months to ensure that tonight’s bash will be extraordinary, and it looks all of our fellow bloggers have heard the buzz—our inbox is flooded with countless RSVPs, and it’s been tough to turn away numerous fashion and [...]




  • Death of Fashion Visionary Alexander McQueen at 40 shocks the industry

    Grim news struck the fashion world this morning as media outlets reported the untimely death of British designer Alexander McQueen. The 40-year-old McQueen had recently announced the passing of his mother Joyce on February 2nd, 2010. On his Twitter account (which was not verified), the designer posted “I’m letting my followers know my mother passed [...]




  • Give your guy this Valentine’s Day Gift Guide Cheatsheet

    Ahh, Valentine’s Day. Has Cupid struck you with gift ideas yet? We’ve got the scoop on what to bequeath your lady friend on the most romantic day of the year. Even if she doesn’t pluck daisies or don pearl necklaces, your gal is sure to appreciate our handpicked goodies. I’ll start you off with the [...]




  • Taylor Swift’s Style Says…

    If you hadn’t heard of T-Swizzle before a week ago, you certainly know her now—she’s the girl who walked away with four Grammys. The country songstress is known for her Western style, and can carry a look just as well as she carries her tunes. Check out her polished yellow trench. The large chocolate brown [...]




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