About Us - Beyond Beauty Basics | Beauty, Fashion, Lifestyle Online Magazine & Blog

About

Hi Readers!

Beyond Beauty Basics is an online magazine and resource for women on beauty, fashion and lifestyle. The editors at Beyond Beauty Basics are here to be your personal assistants, bringing all the latest at the touch of a button. We have years of experience covering all aspects of the industry from the fashion runway to beauty insider events, and from celebrity news to socialite lifestyle. We aim to share the inside scoop to all of the industry secrets by pushing the limits of access.

Our demographics consist of mostly women between the ages of 25-45. We have been mentioned in Women’s Wear Daily (WWD) for “Beauty Bloggers Gain Credibility in Industry” as well as having our posts syndicated online in the Chicago Sun Times and USAToday. Beyond Beauty Basics is a member of the Beauty Blog Network and have a partnership as a Beauty Bloggerati member with DailyMakeover.com (more than 4 million unique visitors/month) as well as being highlighted and syndicated within their website.

Forget the guesswork; let us be your go-to guide for all of your beauty and fashion needs! We’re here to bring you the scoop from the latest beauty industry secrets to the hottest hair, makeup, and fashion of the moment.

Our passionate editorial staff of writers and contributors is out everyday searching for the latest fashion trends, current beauty buzz, the top venues and events for libations and accommodations, performing trials and tests for reviewing new products, and which celebrities are in the spotlight. We share with you what the hottest celebs are putting in their makeup bags, and where they’re shopping, to keep you up to date and in the know: beautiful, fashionable, and fabulous!

Sincerely,

Paul Baranda
Executive Editor-in-Chief | Contact Us
Beyond Beauty Basics
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Beyond Beauty Basics Editorial Team

Paul Baranda

Founder & Executive Editor-in-Chief

Paul Baranda is the Founder & Executive Editor-in-Chief of Beyond Beauty Basics and is usually one of the few males in the room that has an understanding of beauty, fashion, and lifestyle. His love for the industry has helped develop an excellent taste for the top trends, brands, products, and events, while featuring only the uber haute to our readers. An active member of the Search Engine Marketing Professionals Organization (SEMPO), SEMPO NY Working Group, and the SEMPO Emerging Technologies Committee for Social Media, Paul has experience in executing Social Media and Digital Marketing campaigns in various verticals and continues to extend his extensive media knowledge with anyone that has a few minutes to spare. Though he focuses on new media practices, monitors emerging trends, and incorporates effective strategies to achieve results, Paul also knows how to throw a party, the HauteSocial, a popular social media networking event during NY’s Fashion Week. Follow him on Twitter (@paulbaranda)

Sheba Price

Contributing Editor

Sheba Price just joined our team and is one of the contributors of the Southwest Division of Beyond Beauty Basics. She currently lives in Phoenix, Arizona and will be updating us on what’s going on in the west! She has convinced me that Arizona, as well as New York and L.A. has style too. So we are putting her into gear as she shares the latest and greatest from Arizona, the Grand Canyon State. If you have a chance to visit she has some great places to check out. You can email her questions if you want to take a trip to the Sonoran Desert.

Sheba is currently a model/actress. She has been in a couple of movies, commercials, docu-drama’s, music videos, fashion shoots, fashion shows and have met a lot of the local designers in her neighborhood. Being on different sets has given her experience of styling herself and others which she enjoys very much! She is currently working on her one of a kind Jewelry Collection. We will be watching out for that soon but until then she will be bringing us some fashion tidbits from the Valley of the Sun.

Sheba says that Arizona has a lot to offer this year from the Phoenix Fashion Shows, Scottsdale Fashion Shows, Eat, Drink and Be Pretty fashion shows, FBR Open, Barrett Jackson Scottsdale, NBA All Star Basketball Game 2011, Scottsdale Culinary Festival and much more this year. Hopefully Sheba can cover it all this year and let us take a closer look into Phoenix and what they have to offer.

Our Other Contributors