Archive | August, 2010

Jehangir Mehta’s Tribeca restaurant Mehtaphor opens this Fall

by Beyond Beauty Basics


Jehangir MehtaFood Network’s Next Iron Chef runner-up Jehangir Mehta’s bigger and more intense sister restaurant to Graffiti will be named Mehtahphor and will open in September. This new Tribeca restaurant will offer several intimate dining areas, including a dessert-cocktail bar, a tiny loungy dining area, a bar-bar, a time worn wooden communal table fully wired for laptops and internet access, and a lovely small dining room. The entire restaurant is awash in glass frontage.

The clean, modern shell will be accented by warm golden print fabric on banquettes (with little cubbyholes for purses, bags, briefcases, etc), intricate wooden shutters half way up the expansive windows. Less of the digs will be handcrafted than Graffiti, while more selections will be present on Mehtahphor’s menu which is inspired by Asian urban tastes and scents, and wrapped in Jehangir Mehta’s singular chef voice.  The average price of plates at this new eatery certainly won’t hurt the bank at $7-$15 plates; and a wine list similar to Graffiti’s $20 bottles and $8 glasses.

Mehtaphor will also make its menu available for “high-end house calls” for parties of two, aka delivery with a higher minimum order for selected guests.

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Love the Look: Linda Vojtova

by Beyond Beauty Basics


Check out Linda Vojtova wearing DVF, Miu Miu shoes, and Chanel clutch at the Intermix Summer Rooftop concert earlier this month. Love love love this look Linda!

Linda VojtovaLinda Vojtova-1

Linda Vojtova a Czech supermodel has been the face of many advertising campaigns including Max Mara, Escada, Andres Sarda, Giorgio Armani, Armani Collezioni, Diesel, Miss Sixty, La Perla, J Lindberg, Pantene, John Frieda, Frederic Fekkai, MAC Cosmetics, Christian Dior cosmetics, Zadig and Voltaire and Benetton.

Linda Vojtova-2

Linda has appeared in many international publications such as Vogue, Harper’s Bazaar, Elle, Flair, Surface, Allure, W, Black Book, Velvet, Dazed and Confused, Amica, Dansk, A4, Glamour, L’Officiel, Acne papel and French. And has walked in fashion shows for over 14 seasons for designers including Michael Kors, Oscar de la Renta, Marc Jacobs, Calvin Klein, Donna Karan, Louis Vuitton, Christian Dior, Alexander McQueen, Stella McCartney, Roberto Cavalli, Versace, Etro, Missoni, La Perla, Giorgio Armani, Prada, Miu Miu, Chanel, Hermes and Jean Paul Gaultier.

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Retro Chic – Fall Fashion Trends 2010

by Beyond Beauty Basics


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Lots from L’Oréal

by Beyond Beauty Basics


Here’s one for the L’Oréal fans! There’s four new hair color, skincare and cosmetics innovations from one of our favorite beauty brands. L’Oréal expands three best-selling color cosmetics collections with on-trend shades and finishes for fall.  Let us know if you get to check any of these out!

L’Oréal Paris Root Rescue 10 Minute Root Coloring Kit – $7.99
Do more than touch up your roots – rescue them. Introducing the next generation in the root touch-up market that merges color with care and convenience. With a breakthrough applicator, guaranteed shade matching and a conditioning formula, covering grays and roots has never been so precise or easy. Just mix and color your way to seamless coverage – all in just 10 minutes. Featuring a unique conditioning low-ammonia formulation that rescues strands with a revolutionary, flow-through, self-contained root applicator brush, eliminate the mess associated with the standard at-home color bowl and brush. The ultra-caring color gel pampers every strand as it covers every root with seamless, shade matching color. Available in 12 shades.

L’Oréal Paris Collagen Micro-Pulse Eye
– $19.99
Inspired by professional medical techniques, now it’s possible to have brighter, smoother and younger-looking eyes by applying and pulsing one very innovative total eye correction product. Featuring potent ingredients plus a first-to-market gentle micro-pulse massager, Collagen Micro-Pulse Eye makes it possible to instantly rejuvenate your appearance and address one of the biggest skincare concerns – the dark circles, puffiness and wrinkles of tired looking eyes. Tested by ophthalmologists to ensure it’s safe and gentle on eyes (even contact lens wearers) in just two simple steps, eyes are treated to total correction.

L’Oréal Paris Revitalift Complete SPF 30 Day Lotion – $16.99
The best-selling anti-wrinkle brand just got even better with the introduction of Revitalift Complete SPF 30 Day Lotion, a clinically tested formula to help reduce the appearance of wrinkles and improve skin’s firmness while deflecting damaging UVA rays from the skin. This lightweight, daily moisturizer features the signature anti-wrinkle and firming powers of Revitalift’s exclusive Pro-Retinol A and Elastin Complex. Combined with SPF30 UVA/UVB protection, Revitalift Complete SPF 30 Day Lotion brings its anti-aging treatment to a new level. The result is visibly reduced wrinkles and firmer, smoother skin in just two weeks.

L’Oréal Paris Visible Lift Serum Absolute Makeup – $14.95
Want to reverse signs of aging with one makeup? Enter Visible Lift Serum Absolute – L’Oréal Paris’ most advanced age-reversing makeup featuring its five most powerful anti-agers in one luminous foundation. This breakthrough formula is the answer for the woman who wants and expects it all – flawless coverage and age-reversing ingredients all in one. With a lightweight feel on skin and a luminous finish, Visible Lift Serum Absolute delivers on foundation’s most important benefit: a flawless finish. Utilizing the latest pigment technology and luminizing ingredients, this light to medium coverage foundation blends easily and won’t settle into fine lines or wrinkles. Available in 12 skin-perfecting shades.

L’Oréal Paris Studio Secrets Professional Metallic Shadow Duos – $8 each
The secrets are out and are only getting better… L’Oréal Paris adds five new sophisticated eye shadow duos to the cutting-edge Studio Secrets Professional line. The new shades of L’Oréal Paris’ best-selling high-pearl, metallic color duos can be used to create elegant or edgy metallic eyes. Each shade combination is developed to create a striking, complete eye look. The lighter shade can be used for all over luminous color and the darker shade can be used to contour and define the eye for maximum impact. Boasting crease-resistant and long-wearing shadows that go on smoothly and evenly for rich color. Available in five high-sheen shades: Ignited, Charged, Shocked, Energized and Electrified.

L’Oréal Paris Studio Secrets Professional Color Smokes Eye Shadow Quads – $7.15 each
The traditional smoky eye gets a modern twist with four new palettes that bring rich, seductive color to this classic eye look. With professionally-coordinated quads coordinated to eye color, the guesswork in finding the right shade combination is gone. Designed to dramatize every eye color, these super-blendable, long-wearing powder formulas feature a professional shade application guide on the back label that makes it easy to achieve a professionally inspired smoky eye look. Available in four shades: Lavender Smokes (for brown eyes), Forest Smokes (for green/hazel eyes), Cobalt Smokes (for blue eyes) and Blackened Smokes (for all eyes).
Price: $7.15, Available at www.lorealparis.com <http://www.lorealparis.com> and chain drug, food and mass market retailers

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