Social Media Campaign Invites Women to Make Their Dreams RealitySAN DIEGO, Calif. (October 2008) –Tommy Hilfiger Toiletries and Brickfish®, the social media advertising network are pleased to announce the “Share Your Dreams With Tommy Hilfiger” campaign, located at http://www.brickfish.com/dreaming. Inspired by Hilfiger’s women’s fragrance, Dreaming, the campaign invites entrants to create a video, photo, or blog illustrating their unique and individual life dreams. One grand prize winner chosen from the top 100 entries will receive $3,000 to help make their dream a reality, as well as a Tommy Hilfiger fashion wardrobe and Dreaming Tommy Hilfiger fragrance.

“Dreams can be storehouses of creativity and may in fact be the well from which imagination springs. Dreams were a great source of inspiration for the development of our fragrance,” said Ottavia Piergiovanni, Executive Director of Global Marketing, Tommy Hilfiger Toiletries. “We’re excited about the opportunity to gain an inside perspective on the aspirations of real women and to make some of those dreams come true.”

In addition to the grand prize winner, Tommy Hilfiger Toiletries will award five runner-up prizes, one most viral entry prize, and weekly sweepstakes prizes. as well as choose the grand prize entry, the most viral entry from the top 100, and the runners-up from the top 100 highest scoring.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via email, blogs, instant messaging and hundreds of social networks. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results – from lead generation to sales.

“The ‘Share Your Dreams with Tommy Hilfiger’ campaign is a phenomenal way for the brand to reach fragrance fashion fans through the power of social media,” said Brian Dunn, CEO of Brickfish. “Because the campaign was created to reflect the inspiration of the fragrance, we are confident that the brand message will reach consumers loud and clear across the Internet.”

The “Share Your Dreams with Tommy Hilfiger” campaign ends November 13. For complete campaign rules and details, visit http://www.brickfish.com/dreaming.

For more information about Brickfish, visit www.brickfish.com/company.

Olivia Garden Let’s You Know if You’re Using the Right Brush for Your Hair

Pittsburg, CA – October 2008 – Are you using the right brush on your hair? Most of us have no clue as to what brush we should be using to curl, straighten, add volume; or simply brush our hair with. Olivia Garden, a leader in the haircare industry, shares their tips on what brush you should be using for your hair type or style:

• Brushing wet hair is a big no-no. However, there is one brush that you can actually use that won’t damage wet hair: Olivia Garden’s Ceramic + Ion XL Pro. Featuring a soft ionic cushion and ion charged bristles with comfortable ball point tips, the XL PRO is ideal for detangling wet hair.
• Limp locks got you down? With Olivia Garden’s Ceramic + Ion Turbo Vent Oval, a girl can achieve volume in a matter of minutes. The Turbo Vent Oval has a ceramic-coated barrel and snag-free neck ring so hair won’t tangle when styling. It also helps restore hair’s balance and adds luster and sheen, while smoothing it out.
• Need to fight frizzy hair and add a little oomph? Olivia Garden’s Ceramic + Ion Tourmaline Thermal Brush creates voluminous, soft curls when blow drying. With consistent strides of the brush, you’ll have texture and movement instantly. Ideal for long hair.
• Take control of coarse hair with Olivia Garden’s Ceramic + Ion Turbo Vent Boar Brush. With its ceramic vented barrel, the Boar maximizes heat – cutting down substantially on dry time which can prevent an over-processed look. Its Boar bristles will have you hair perfectly smooth and shiny in no time.
• Craving sleek, pin-straight locks one day and luscious waves the next? You’ll find just what you need with Olivia Garden’s Eco-Friendly Bamboo Styling Brushes. The unique thermal ceramic and ionic brush acts as a hot roller to create curls while the boar brush achieves a smooth, straight look. They also feature anti-static and anti-bacterial qualities, as well as an ergonomic, lightweight design.

Each Olivia Garden brush comes with a lifetime guarantee against manufacturer’s defects. For more information, please call 1-800-922-2301 or visit www.oliviagarden.com.

About Olivia Garden:
For nearly four decades, Olivia Garden has been an industry leader in the beauty industry. With their professional-quality brushes, salon apparel, hair
curlers and related accessories for salon professionals and consumers, alike, Olivia Garden products are sold worldwide at beauty salons and through an exclusive distributor network.

A Warm, Luminous and Intimate Fragrance Created by Aerin Lauder
In creating Private Collection Amber Ylang Ylang, the second fragrance in her Private Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.

To me, a perfect evening is a private one, spent at home with family and friends,” said Aerin Lauder, Estee Lauder Senior Vice President and Creative Director. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quiet comforts that we love to come home to at the end of the day.

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

Each element of the Private Collection Amber Ylang Ylang scent and packaging was selected by Aerin. The black and white advertising campaign featuring Aerin was created by Doug Lloyd of Lloyd & Co. and was photographed by Craig McDean.

The Private Collection Amber Ylang Ylang exclusive collection includes a luxurious Parfum Spray and a lighter, sophisticated Eau de Parfum Spray.

The Fragrance

This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity – Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT® technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality. Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence.

The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

The Packaging

“For me, there is nothing more inviting and warm than rich browns and gold – brown velvet couches, gold accents in lamps, tables, vases and frames,” said Aerin.

Reflecting Aerin’s aesthetic, the Private Collection Amber Ylang Ylang parfum cap is embellished with semi-precious stones of tiger eye, smokey quartz and red agate. The beautiful parfum cap glows with fire-like brilliance and captures the mood and textures of an enjoyable evening at home. Coupled with the golden hue of the fragrance, which was inspired by the soft glow of burning candlelight, the beautiful package is transformed into a rich, glistening jewel.

The golden Private Collection Amber Ylang Ylang Eau de Parfum cap was inspired by an exquisite hammered gold necklace and matching bracelet that Aerin received as a gift from her grandmother Estee.

The outer carton with its white backdrop and golden foil cover conveys the fragrance’s understated luxury aesthetic and mirrors the artful elegance first seen in Private Collection Tuberose Gardenia.

The Collection

Private Collection Amber Ylang Ylang will be available in North America and internationally beginning November 2008. The collection is made up of:

Suggested Retail Prices

• Parfum Spray, 1oz.                       $300.00
• Eau De Parfum Spray, 1oz.          $65.00
• Eau de Parfum Spray, 2.5oz.       $120.00

Private Collection Amber Ylang Ylang is available for purchase at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.